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Google Continues to Rank Spam Over Brands

Google Continues to Rank Spam Over Brands

By on October 22, 2013 in Search Engine News with 0 Comments

A Guest Post by Gabriel Reynaga Google has always given prominence to brands, therefore when performing a search for a brand name usually the first ten results to display are the website, followed by social media profiles, news articles and citations for local businesses. However, from time to time when there are negative results about […]

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Usability, Conversion Experiences & CRO

By on October 18, 2013 in Tips with 0 Comments

No matter how good your SEO team is, if your website isn’t becoming the virtual salesperson of your business, overtime Google and other search engines will notice a trend in the ratio of people who return to their search results to choose a different listing. Without putting time and energy into the user experience (UX), […]

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Coder Job Description & Job Requisition

By on September 22, 2013 in Tips for Agencies with 0 Comments

How to Hire an Expert Web Developer & Coder for Your SEO Firm A coder is a coder, right? Wrong. There are so many variables to consider when hiring someone as your in-house coder that it’s almost impossible to figure out where to start. Programmers are a culture all of their own. Depending on their […]

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Link Building Specialist Job Description

By on September 22, 2013 in Tips for Agencies with 0 Comments

Job Requisition for a Link Builder (White Hat of Course) Hiring a link building specialist isn’t like hiring a coder. When hiring a programmer, if something breaks, you simply revert the code and try again; rarely will your revenue be impacted. However, when assembling a link building special job description, if you are unclear of […]

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Search Engine Spam: Link Schemes That Still Work

Search Engine Spam: Link Schemes That Still Work

By on August 28, 2013 in Blog, Organic SEO with 0 Comments

As SEO’s, everyday we’re having to work smarter to help our clients increase search engine traffic from relevant clusters of keywords while following Google Webmaster Guidelines. However, as we work smarter, many on the outskirts of our community are still practicing optimization techniques that should no longer work for higher or greater SERPS placement. Just […]

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How CosmeticSurgeryBakersfield.com Gets Away with Search Spam

How CosmeticSurgeryBakersfield.com Gets Away with Search Spam

By on June 6, 2013 in Blog, Organic SEO with 0 Comments

For an inbound marketer, there is no feeling worse than watching a competitor game their way to the top of search results. While you’re out there spending money on public relations, helping the community, and building the absolute best reputation of anyone in your industry, your competitor has his feet up on the desk laughing […]

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How to Best Handle Mobile Optimization

How to Best Handle Mobile Optimization

By on May 27, 2013 in Tips with 0 Comments

With up to 35% of web traffic now coming from mobile devices, optimizing for mobile users has never been more critical. There are two components to mobile optimization to consider: Conversion Rate Optimization (MCRO) and Search Engine Optimization (MSEO). Conversion rates could affect search behavior and thereby affect rankings, and over-optimizing a webpage could absolutely […]

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Duplicate Content Penalties: How to Avoid Them

Duplicate Content Penalties: How to Avoid Them

By on April 15, 2013 in Tips with 0 Comments

Most online authors and publishers try very hard to avoid duplicate content when producing articles and posts that hopefully can convert to sales. A smaller group of authors however, live off the sweat of other people’s website content and it is no wonder many of them are referred to as ‘spammers’, ‘scrapers’ and other negative […]

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Using Big Data to Get Big SEO Results

Using Big Data to Get Big SEO Results

By on March 27, 2013 in Tools & Software with 0 Comments

Imagine being able to take data from various software, web applications, analytics, and history and pipe it all into one system.

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How a CDN Can Help SEO

How a CDN Can Help SEO

By on March 26, 2013 in Tools & Software with 0 Comments

A few weeks ago, we wrote a post entitled Content is Not King, explaining a pull-back from search engines such as Google from giving too much emphasis on external ranking signals like links and social media. For those of us who come from a grassroots SEO foundation, this change was extremely welcomed, and meant that […]

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