A Unique Approach to SEO and PPC

Steve Wiideman

Writer, scientist, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. When he's not an SEO consultant for franchise and ecommerce brands, he's a cheeseball romantic, entertaining daddy, and world traveler with a passion for life, embracing culture and diversity.

Study: How Important are Yelp Reviews Really?

Study: How Important are Yelp Reviews Really?

By on March 31, 2015 in Local SEO with 10 Comments

Businesses around the world are paying more and more attention to Yelp, arguably the Internet’s largest social-local platform, and with good reason. Touting it’s average 135 million monthly users, dominance in local search engine results, and ability to shut down businesses over night, Yelp is force to be reckoned with. While I have more than […]

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Interview with Former Google Webspam Employee

Interview with Former Google Webspam Employee

By on March 17, 2015 in Organic SEO with 20 Comments

I’m still pinching myself to make sure our interview with a former Webspam Team member from Google really happened. See what he what answers we received when asked the really tough questions about ranking signals in 2015.

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New Creative Search Podcast

New Creative Search Podcast

By on February 25, 2015 in podcast with 0 Comments

With the help of our friends at Blubrry, we’re going to attempt to start a new Creative Search Strategy Podcast along with a Google+ Hangout chatting about anything and everything search optimization and marketing related. We’ll also be discussing social media, email marketing, affiliate marketing and other topics for those of you facing SEO burnout. […]

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10 Ways of Getting Top Ranking on Google

10 Ways of Getting Top Ranking on Google

By on January 24, 2015 in Organic SEO with 0 Comments

Authoritative online entities, such as WebMD, Amazon, Wall Street Journal, and Buzzfeed have enough domain authority to rank on the first page of Google for just about any search term they’d like. So how do regular folks such as you and I compete when these entities have more budget, more resources, and more trust with […]

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Google Continues to Rank Spam Over Brands

Google Continues to Rank Spam Over Brands

By on October 22, 2013 in Search Engine News with 0 Comments

A Guest Post by Gabriel Reynaga Google has always given prominence to brands, therefore when performing a search for a brand name usually the first ten results to display are the website, followed by social media profiles, news articles and citations for local businesses. However, from time to time when there are negative results about […]

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Usability, Conversion Experiences & CRO

By on October 18, 2013 in Tips with 0 Comments

No matter how good your SEO team is, if your website isn’t becoming the virtual salesperson of your business, overtime Google and other search engines will notice a trend in the ratio of people who return to their search results to choose a different listing. Without putting time and energy into the user experience (UX), […]

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Coder Job Description & Job Requisition

By on September 22, 2013 in Tips for Agencies with 0 Comments

How to Hire an Expert Web Developer & Coder for Your SEO Firm A coder is a coder, right? Wrong. There are so many variables to consider when hiring someone as your in-house coder that it’s almost impossible to figure out where to start. Programmers are a culture all of their own. Depending on their […]

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Link Building Specialist Job Description

By on September 22, 2013 in Tips for Agencies with 0 Comments

Job Requisition for a Link Builder (White Hat of Course) Hiring a link building specialist isn’t like hiring a coder. When hiring a programmer, if something breaks, you simply revert the code and try again; rarely will your revenue be impacted. However, when assembling a link building special job description, if you are unclear of […]

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Search Engine Spam: Link Schemes That Still Work

Search Engine Spam: Link Schemes That Still Work

By on August 28, 2013 in Blog, Organic SEO with 0 Comments

As SEO’s, everyday we’re having to work smarter to help our clients increase search engine traffic from relevant clusters of keywords while following Google Webmaster Guidelines. However, as we work smarter, many on the outskirts of our community are still practicing optimization techniques that should no longer work for higher or greater SERPS placement. Just […]

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How CosmeticSurgeryBakersfield.com Gets Away with Search Spam

How CosmeticSurgeryBakersfield.com Gets Away with Search Spam

By on June 6, 2013 in Blog, Organic SEO with 0 Comments

For an inbound marketer, there is no feeling worse than watching a competitor game their way to the top of search results. While you’re out there spending money on public relations, helping the community, and building the absolute best reputation of anyone in your industry, your competitor has his feet up on the desk laughing […]

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